Dear Radio Friends,

This is what innovation looks like.

To Woo Young Moviegoers, AMC Thinks More Like McDonald’smovie theater

It seems to be helping: After three consecutive years of declines, in 2016 the number of frequent moviegoers ages 18 to 24 in the United States and Canada increased 26 percent, to 7.2 million, from 5.7 million in 2015, according to a recent report by the Motion Picture Association of America. (Frequent moviegoers are those who went to see one or more films a month.)

Maybe we can try a little harder.  Please.

Where do I start…so many solutions.  I would be happy to discuss, send me a note or give me a call or text. technics

For this space, today, please let me share a story I just heard to includes one of these:

A record player.  Just in case you forgot.  🙂

Here’s the short story.

A classic rock radio station looking for something a little different decides it’s going to do an “Album Sides Weekend.”  A simple concept, every hour feature a couple of different classic album sides and actually playing the vinyl records on the air.  Normally quiet weekend phones and socials were unusually busy.  Real listeners were calling and messaging how much they loved the weekend! Real radio excitement.  Imagine that, something old is new again.  This one was pretty easy. Long term solutions are much more difficult, but I can’t emphasize just how important and necessary it is.

HINT:  maybe start by never playing 6, 8, or 10 commercials in a row…ever again!  Your listeners will LOVE you for it!

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