Radio’s New Recipe…Serve Chilled

Ready?  Here’s what next and what you will need to whip up a perfect concoction.

  • Record 60 seconds of any voice
  • A few more years of  AI (artificial intelligence) Development
  • And a developer tool called Lyrebird (or something similar)

What are we making?

audio pic

The complete replacement (outside of maybe the original voice) of humans needed for anything audio.  Before you tag me with being nuts, consider the powerful combination of the real-life voice recreation and AI.

lyrebird

Once the computers start to think on their own, which they are already doing, there will be no need for mistake-prone fumbling humans to be involved.

Well…

But…

Aaaaaaa, you think?

YES!

Not today, but the tomorrow when this occurs in not too many train stops down the line.

Check out the story and audio sample at TheNextWeb.com

Think about the cost savings once you get past the CapEx.  OK, maybe not the best idea if your business is making audio.

 

Dear Radio Friends,

This is what innovation looks like.


To Woo Young Moviegoers, AMC Thinks More Like McDonald’smovie theater

It seems to be helping: After three consecutive years of declines, in 2016 the number of frequent moviegoers ages 18 to 24 in the United States and Canada increased 26 percent, to 7.2 million, from 5.7 million in 2015, according to a recent report by the Motion Picture Association of America. (Frequent moviegoers are those who went to see one or more films a month.)

Maybe we can try a little harder.  Please.

Where do I start…so many solutions.  I would be happy to discuss, send me a note or give me a call or text. technics

For this space, today, please let me share a story I just heard to includes one of these:

A record player.  Just in case you forgot.  🙂

Here’s the short story.

A classic rock radio station looking for something a little different decides it’s going to do an “Album Sides Weekend.”  A simple concept, every hour feature a couple of different classic album sides and actually playing the vinyl records on the air.  Normally quiet weekend phones and socials were unusually busy.  Real listeners were calling and messaging how much they loved the weekend! Real radio excitement.  Imagine that, something old is new again.  This one was pretty easy. Long term solutions are much more difficult, but I can’t emphasize just how important and necessary it is.

HINT:  maybe start by never playing 6, 8, or 10 commercials in a row…ever again!  Your listeners will LOVE you for it!

Boomers Are From Mars/ Millennials Are From Venus

“baby boomers and millennials appear to have starkly different attitudes about pretty much everything”

Stark generational differences highlighted in this Bloomberg article is worth review.

Depending on the study one reads, millennials according to some are pushing closer and closer to 40.  Where did the time go?

Some highlights:

  • Marriage in steep decline with 25-34 year olds
  • “Living on their own” declines to around 60% from 85%
  • Home ownership down nearly 20%
  • More millennials are going to college and earning a bachelor’s degree and more
  • A common meme is millennials are lazy, something the research debunks.  In fact millennials score a few points higher than their boomer parents.

All of this and an important and notable change in the ethnic and racial makeup of the country.

bgsu

Bowling Green State University conducted this study and provides lots of data to mull over if you are so inclined.

Here’s the link:  BGSU Millennials Study

The how’s and why’s are important, however, don’t overthink what is reality and unchangeable. Millennials represent a very large percentage of the country and they are knee deep in adulthood–understand, adapt, embrace.