Today, you may have seen the announcement from Fox, Turner, and Viacom that they have formed their own audience data partnership called OpenAP — an “advanced audience platform.” You can read the story here: THR Story
This is GREAT news!
The contentious relationship between some of the TV Networks and Nielsen is not new and the optics of last weeks delayed reports only served to keep the problems in the forefront. The consortium promises more details to advertisers and other media companies coming in April.
On the radio/audio side of things, and with all due respect to Eastlan, Nielsen is practically a lone wolf and dominant. Just like what took place on the TV/video side today, I would welcome a similar announcement to emerge for radio. We are all very well aware of the significant challenges facing data collection organizations of all kinds today.
There’s got to be a better way. There must be a better way. How much is it worth to accurately measure cross platform audio usage?
Stay tuned and let’s see how things develop with OpenAP.